The NIGHT EMBASSY. Offering a blank canvas and the ultimate breeding ground for nightlife culture. It all began in Berlin with the first NIGHT EMBASSY location, moving then to Paris and Moscow with more cities in the pipeline..
Our task in all this wild creativity was to create the global identity and a design system everyone could work with. Making space for the residents to shine through. The word mark reflects the word "night" symbolising that we are on the inside looking out. Not just a tourist, but an insiders view of the fabulousness of night life culture. Residing inside our word mark is the "Gateway" icon. A powerful icon which can be adapted per city.
Credits:
Big thanks to Willem & Sabina at Jägermeister
Protein Agency - Concept, strategy and production
Camille Blake - Photography
Use Media - Website build
Big thanks to Willem & Sabina at Jägermeister
Protein Agency - Concept, strategy and production
Camille Blake - Photography
Use Media - Website build